Water Words that Work

This is a great blog. It talks a lot about how our everyday shoptalk gets lost on the general public, and how a lot of our efforts to educate people about environmental issues get lost because we are so busy using over-the-top vocabulary. For instance, very few people understand what the word “watershed” means. And apparently people respond to the phrases “clean water” and “family activities” rather than “drinking water supply” and “recreation”. It’s worth reading if you are involved in any public outreach activities. I have learned so much and I evaluate all of our outreach materials in a completely new way now. Also…I have always been obsessed with using beautiful imagery of beautiful places because I thought it was important to have aesthetic appeal, but I’ve been noticing that pictures that show children playing in a river, for example, will be more effective in promoting river clean up and what not.

http://waterwordsthatwork.com/

Check it out and then BOOKMARK it!